Immersive Lab Cycles
Every course features lab sprints where learners tackle real briefs, test hypotheses, and iterate with live analytics.
About Feathedscx
Designing a culture of courageous marketing learning
Feathedscx connects strategic frameworks, creative studios, and human mentorship to empower marketers to lead with insight and imagination.
Mission
Igniting marketing leaders who shape meaningful brand experiences
Our mission is to cultivate bold marketers who can move seamlessly between data, creativity, and human narrative, generating lasting impact for their organisations and communities.
We accomplish this by fusing academic rigor with market-tested practice, supporting learners with tailored feedback, and celebrating experimentation as a core driver of growth.
Vision
Building the most trusted marketing learning ecosystem in Europe
Our vision is to create a platform where marketing professionals from diverse backgrounds collaborate, challenge assumptions, and co-create strategies that inspire markets in Portugal and beyond.
We believe marketing education must be adaptive, accessible, and deeply human. That principle guides every decision we make.
Methodology
Pedagogy rooted in experimentation, reflection, and mentorship
Feathedscx methodology blends iterative practice with strategic coaching. Learners experience cycles of discovery, ideation, execution, and feedback, allowing them to internalise skills with confidence.
Mentor Constellations
Teams of mentors—strategists, creatives, technologists—offer multi-perspective guidance tailored to each learner.
Reflection & Feedback
Continuous reflective prompts help learners connect outcomes with insights, while mentors provide actionable feedback loops.
Community of Practice
Weekly community sessions foster peer learning, case study dissections, and collaborative problem-solving.
Lead Instructors
Guided by marketing innovators from Portugal and beyond
Our instructors bring experience from leading agencies, start-ups, and global brands, ensuring every session bridges theory and applied practice.
Sofia Martins
Chief Strategy Officer, Lisbon
Sofia designs go-to-market strategies for high-growth companies. At Feathedscx she teaches market intelligence, positioning, and stakeholder storytelling.
Daniel Rocha
Marketing Analyst, Porto
Daniel specialises in performance modelling and experimentation. He guides learners in building data-driven campaign frameworks.
Lara Mendes
Creative Director, Coimbra
Lara leads the Social Storytelling Studio, focusing on inclusive narratives, brand voice architecture, and community activation.
Hugo Figueiredo
Marketing Transformation Consultant
Hugo coaches advanced cohorts on change management, organisational design, and cross-functional leadership.
Values
The principles guiding every Feathedscx experience
We hold ourselves accountable to these values as we build inclusive and inspiring learning environments.
Courage
We encourage experimentation, celebrate smart risks, and learn from every iteration.
Integrity
We prioritise transparency, ethical marketing practices, and responsible data usage.
Collaboration
We believe diverse voices and interdisciplinary teams produce the strongest ideas.
Impact
We focus on outcomes that create value for learners, organisations, and communities.